ALBION fans may have noticed a new addition to the lettering on our 2018/19 home shirts. And it's all for a good cause.
Thanks to the EFL's new partnership with mental health charity 'Mind', the Baggies will join all Football League clubs in playing their part to promote better mental health for players, managers, club staff and supporters.
The first letter of all shirts will now bear the charity's logo to raise awareness of Mind and its work, a show of solidarity and support to those experiencing mental health problems.
Mind will work intimately with all 72 EFL clubs, including West Bromwich Albion and The Albion Foundation, providing workshops, training, information and resources.
Mind chief executive Paul Farmer said: "We're delighted that, as part of its partnership with Mind, the EFL has signed the Mental Health Charter for Sport and Recreation.
"Signing the Charter, which Mind helped to set up with the Sport and Recreation Alliance and the Professional Players Federation, signifies the EFL's commitment to using the power of football to bring about real change around mental health, from the elite level down to grass roots.
"We hope that, together, the EFL and Mind can help reduce stigma and create better mental well-being within all 72 EFL clubs, the communities they are a vital part of, and in wider society."
Such has been the demand for our new home strip from Albion supporters, we are regrettably running low on stocks of certain letters.
We will be receiving more soon but please be aware that there may be a slight delay to your order if you have included personalisation with your purchase.
We're loving the pictures of you in your new shirts, so please continue to share them with us on social media using #AlbionFamily!
Home shirts can be purchased in store at the Stadium, Merry Hill and online.