CHRIS Brunt says Albion’s ‘relentless’ schedule means they will swiftly move on from their opening-day defeat to Bolton Wanderers.
The Baggies travel to Nottingham Forest tonight, just 72 hours after Saturday's 2-1 reverse; the 'beauty' of the Championship according to 'Brunty'.
"It helps with the next game coming quickly," he said.
"You have to move on. You don't have much choice really.
"That's the beauty of this league. You can never dwell on anything too long, get too high or too low."
But on an afternoon of disappointment, there were signs of promise.
"Hopefully we'll learn from the mistakes we made on Saturday because for the majority of the game we were dominant," said the 33-year-old.
"We had a lot of the ball.
"You could see the changes the manager and the coaching staff are trying to make and the way we want to play this season. But we let ourselves down a bit in the final third.
"It's disappointing, especially when the fans turn out in their numbers and give us great support.
"We've got to dust ourselves down and get on with it. We've got more than enough in the building to put it right."
As for Aitor Karanka's Forest side, our veteran midfielder is expecting - as always - a stern test.
Chris added: "I'm sure it will be a tough game.
"They've brought in a lot of new faces.
"It's a difficult place to go. They try to play football in the right way.
"The last few times we've been there have been difficult and this will be no different.
"This league is relentless with games coming thick and fast. Hopefully the fans will travel and get behind us again.
'It up to us to get a result and keep that going."