ASSISTANT Head Coach Gary Megson has urged the Baggies faithful to get behind their team and Tony Pulis when Bournemouth visit The Hawthorns on Saturday (ko 3pm).
Albion's 2017/18 Premier League season gets underway against the Cherries and Megson has stressed the importance of the fans shouting for Tony and the lads - not for him.
"One of the things that I'm finding difficult at the moment is supporters singing at me and singing songs about me," Megson explains.
"I'm not the manager. I'm here to help Tony. I'm here because of Tony.
"I love the supporters. They've been terrific with me and the reception I've had in the friendly games has been great. But they need to get behind Tony and the team."
The former Baggies boss highlighted his friendship with Pulis as a key factor in his decision to come out of retirement.
"We've known each other for a long time.
"If it had been anyone other than Tony or a really big club I don't think I would have done it.
"The job that he's done here is a great testament to him."
And Megson wants success in the coming season for a club that clearly holds a special place in his heart.
"This football club is always setting the same finishing line - staying up.
"It would be nice at any football club to say 'we want to be in the top six'. But this is a really difficult division to be able to do that in. There's a lot of clubs spending huge amounts of money.
"From Tony's point of view, he wants to get it better than it was last year."