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Albion secure Hopcroft future

13 September 2016

The future is bright says head of academy recruitment

ALBION’s head of academy recruitment Steve Hopcroft has today committed his future to the club by signing a new contract.

The 50-year-old, who joined the club in 2004, is responsible for enlisting a number of high-profile youth players, including Saido Berahino, Sam Field, Kane Wilson and Jonathan Leko.

And Hopcroft believes Baggies fans can look forward to enjoying a host of young talent in the future.

“I’m absolutely delighted to be staying,” he said.

“I’ve had interest to leave in the past and I’ve always felt that maybe the grass isn’t greener on the other side.

“I’ve been here for 12 years and there has been a great deal of work put in to get the club to the point where it is now playing quality academy graduates in the first team. It’s really refreshing and rewarding.

“When you sign a boy at six, seven or eight years of age, it’s fantastic to see them come through the age groups and play in the first team.

“There are players in our younger age groups that remind us of Sam Field and Kane Wilson. Their journey is only just beginning and it might be ten years before they play for them to come through and hopefully I’m here to see them through.

“It’s our aim to recruit players who can play in our first team that live within an hour of The Hawthorns. We’re managing to do that now and I’d imagine we will have continued success because we’ve got a good model.

“The great thing about this club is that we give opportunities to young players providing they are good enough. Not every club can offer that.”


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