Paroh Ltd agree two-year deal with Albion
PAROH Ltd join the West Bromwich Albion partnership family in a two-year, six-figure agreement.
The partnership will see the Paroh logo adorn The Hawthorns dugouts for the next two years and will also see a number of their brands promoted through other advertising assets and fan engagement initiatives throughout the duration of the partnership.
Locally based, Paroh is one of the leading importers and distributors of leisure and lifestyle products in the United Kingdom.
In addition to Paroh featuring on the dugouts, the group's Active Living brand will also be seen at The Hawthorns. Active Living provide a range of essential aids to assist the elderly and medically impaired.
Albion head of partnerships George Harborne said: “We are very pleased to be working with Paroh and a number of their brands over the course of the next two seasons.
“We look forward to creating opportunities to engage with our fans and the local community through the various Paroh brands. This agreement again shows a desire for the football club to connect with our local business base and we look forward to continuing to grow the number of our locally-based partners.”
Paroh Ltd. managing director Nigel Moult added: “We are very excited about our new partnership with West Bromwich Albion, our local Premier League club.
“As a leading and innovative importer of leisure and lifestyle products, we look forward to introducing our stable of brands to the wider WBA community. This will kick off by featuring our comprehensive and fast-growing Active Living range of daily living aids, designed to enable elderly and disabled people be more independent in and around the home. It will be followed by our Yellowstone range of Camping and outdoor living products.
“Other Paroh brands include; New York Gift - a range of gifts, gadgets and toys and the Kent Collection - a range of decorative outdoor lighting, garden ornaments and furniture.
“We will be further engaging with fans via various social media activities and competitions with opportunities to win products from our Paroh ranges.”
For more information on Paroh, visit their website.