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Albion News Special: Jenkins on the Club’s price battle

20 November 2015

Kids for a Quid available for Bournemouth clash

CEO Mark Jenkins is the man who has to make the tough decisions as Albion battle for Barclays Premier League success.

And in this weekend’s edition of Albion News, he talks frankly about the problem of striking the right balance between ticket revenue and price rises.

The Baggies are forever trying turnstiles initiatives and are currently offering “Kids for a Quid” for the December 19 clash against AFC Bournemouth.

However, for the first time in five years Albion raised tickets prices last summer – although only back to 2010 levels - and Jenkins explains in detail how the impact of Financial Fair Play played a key role in forcing Albion’s hand.

Under FFP, players wages cannot exceed the previous year by around £4million unless a club can boost its spending from areas outside the huge media deals.

Jenkins says: “If your commercial income including ticket sales grows by £5million for example, you can add that growth to the salary pot. 

“Ticket income is one of those income streams, which, going back to the starting point of this article, is why we felt we needed to make some kind of increase in prices this season.”

And as Albion launch a fresh drive for half season tickets sales, he proudly backs up the Club’s record of offering the cheapest Premier League football on the planet.

He adds: “Even though they went up by £50 for the full adult season ticket, Sky’s survey of Premier League prices back in June still found that on average, across the board, we are still the cheapest. We are very pleased about that because we want to offer the best possible value in an area with its own economic issues to contend with. 

“Season ticket renewals were in line with what we’d had the previous year, so I think people accepted the necessity of the new price structure. And now, the half season tickets are an extension of that philosophy, reflecting the same kind of increase pro rata across the 10 games.”

And if that’s not enough to whet your appetite for Albion News this weekend, there’s plenty more inside as we go goalkeeper crazy with in in-depth interview with Boaz Myhill and Jonathan Gould telling one of the most outrageous sending off stories you’ll ever read, plus plenty more besides.

On top of that, at every game this season there will be a special Albion News giveaway. One specially signed programme will be in circulation and if you are lucky enough to buy it, you will win a prize culled from deep within the dressing room – approprriately enough this week, we’re giving away a pair of signed shorts from Mr 300, Chris Brunt.

As well as the usual sales points in & around the stadium, there are new locations where you can pick up your Albion News. They are: The Sportsman (High St), ‪@TheVineFood‬‬‬‬‬‬‬‬‬‬‬‬‬ (Roebuck Street), the new Supporters Club (Roebuck Lane), The Hawthorns train/Metro station, outside the cricket club, outside East End Foods car park, outside Hughes (Birmingham Road) and inside the Fanzone. 

Albion News: more than just a football programme. If Albion is your religion, this is your hymn book. Has been for years. You should try it.

You know it makes sense.

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