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Air India jet in to link up with Albion

12 November 2015

Deal agreed as Club delegation heads for Delhi

WEST Bromwich Albion are delighted to announce Air India as the Club’s Official Regional Airline Sponsor.

The deal is announced as a four-man delegation from The Hawthorns heads to Delhi this weekend to continue Albion’s strategic links in the region.

Albion’s officials will be holding talks aiming to further strengthen the Club’s working relationship with Delhi Dynamos, one of the new Indian Super League clubs which secured the loan of striker Adil Nabi for their campaign.

They do so with the Baggies now having cemented their partnership with Air India, which has assisted the club’s travel to India to support the extensive and on-going grassroots initiatives Albion are already delivering there. 

As part of the agreement, Air India will feature on the pitchside LED at The Hawthorns, as well as in the match-day programme and other promotional assets at the Club. 

Air India’s Assistant General Manager, Vishwanath Paynam, said: “We are delighted to be in partnership with West Bromwich Albion. It’s an association which has grown with the service provided for their visit to India which we believe can continue to flourish in the future.”

The timing for Club and airline could not be better as Director of Football Administration Richard Garlick and Sales and Marketing Director Adrian Wright are joined by Director of Communications Martin Swain and Albion Foundation Director Rob Lake for the five-day Delhi visit. Highlight will be their attendance at the Dynamo’s home clash against Atlético de Kolkata in which Nabi is expected to feature as the Delhi side bid to maintain their title challenge in the second ISL campaign.

“Football is taking off in a big way in India and it is a natural territory for us in an era when so many Premier League clubs are expanding globally,” said Wright.

“We have good links already with Delhi Dynamos but we wish to agree a way forward and cement our working relationship. 

“There are many areas in which partnership goals are mutual – player loans such as Adil’s, grassroots development and talent searching, business growth via partnerships and social media and data growth. This trip will give us an opportunity to explore all of these avenues still further.

“We are now in an international age and the Club recognises that to stand still will be to be left behind.”

This is only the second ISL season but its average attendance of 24,357 in its debut campaign makes it the FOURTH biggest domestic league in world football. 

Nabi, the first Premier League professional to play in ISL, has forced his way into the Dynamos starting X1 after a frustrating few weeks when he was held back by the League’s restrictions on overseas players. 

But after an impressive performance in last weekend’s 1-1 draw with Mumbai City, he is expected to keep his place for Saturday’s Atlético de Kolkata clash. Dynamos are joint top of the ISL with FC Goa.



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