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Welcome to Albion Foundation Week

23 February 2015

Club's charity prepares for Tri-Albion Challenge

Welcome to Albion Foundation week – and the beginning of our build up to a special weekend in the season.

Saturday’s Barclays Premier League clash with Southampton at The Hawthorns gives the club its annual opportunity to highlight and pay tribute to the incredible work of the Albion Foundation, the club’s registered charity and community arm.

Once again, the Foundation staff have come up with a unique – and gruelling - challenge to raise awareness of just one of their many endeavours in and around our community.

It starts on Thursday when club legend Brendon Batson leads 16 fellow cyclists on a 153-mile journey from St Mary’s Stadium, home of today’s opponents Southampton, in the first leg of the Foundation’s Tri-Albion Challenge.

Brendon’s group will include local fundraising celebrity and Baggies devotee 'Blind Dave' Heeley, blind Paralympian Darren Harris and Paul Hunt, the Foundation’s Disability Co-ordinator who will complete the journey in his wheelchair. 

Even board member Adrian Wright, the club’s sales and marketing director, is getting in on the act after training especially for the cycle ride.

The cycling party will conduct a lap of honour at half-time before the focus switches to the two remaining challenges.

Our blind football team will attempt to walk to all of Sandwell’s 119 schools over five days before 'Blind Dave' completes the tri-challenge with an extraordinary test of endurance.

Dave hopes to become the first blind man to complete the Marathon Des Sables, a gruelling 156 mile-run over six days across the Sahara Desert in 50 degree heat.

At the end of this triple challenge, the Foundation hopes to have raised £50,000, which will ensure they can continue to reach more than 500 disabled athletes who are coached weekly. 

The Foundation remains as determined and focused as ever in its aim to change people’s lives through sport and the club appeals for your continued support of their efforts. 

You can donate to The Albion Foundation through Just Giving or you can sponsor the Tri Albion Challenge 2015 by texting 'TRIA15 £3' to 70070 to donate £3.00. 

Find out more about the Tri-Albion Challenge in the video below.

Fans who donate to the Challenge will be entered into a draw to win an iPhone 6 Plus (RRP £599). 

Look out for a range of content featuring the work of The Albion Foundation across all of our media platforms this week.  


- The Albion Foundation were formed in 1992 and became a registered charity in 2000 (Charity number 1081948), working in partnership with West Bromwich Albion Football Club 

- The aim is to use the medium of football and the kudos of West Bromwich Albion Football Club to make a difference in the local community.

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