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Albion show organ transplant waiting list red card

25 February 2015

Darren Moore backs campaign

WEST Bromwich Albion today adds its backing to the NHS Blood and Transplant’s Sign for Life campaign.

In the lead up to and during Saturday’s home game with Southampton, fans will be asked to show the red card to organ transplant waiting lists.  

Whatever the result, we are hoping Albion fans will be inspired to urge friends and family to join the Organ Donor Register.

There are currently around 7,000 people waiting for a transplant across the UK.  That’s equivalent to more than 630 football teams.
There are simply not enough organs available for patients who need them. But one organ donor can transform the lives of up to nine people and if more families agreed to donate their loved one’s organs, more lives could be saved.   

Anthony Clarkson, Assistant Director for Organ Donation and Transplantation at NHS Blood and Transplant, said: “We are asking all football fans on match day to take a moment to reflect not just on their team’s result, but on whether they would like to help others to live after they have died by donating their organs. 

“We are delighted that Albion are supporting this campaign to encourage their fans to join the Organ Donor Register, showing that they want to save and improve the lives of others.

“If we are to reduce the number of people who die whilst waiting for an organ, we need more families to agree to organ donation.  Football is our national sport and if West Bromwich Albion fans can be inspired by their passion for the game to support organ donation, they would offer hope to all those waiting for a transplant.”

Albion star Darren Moore said: “We are delighted to be supporting NHS Blood and Transplant’s campaign to encourage fans and their friends and family to join the Organ Donor Register.  

“We are asking our fans to get behind the campaign and commit to donating their organs. It’s amazing to think that there are currently more than 100,000 people living in the UK who have received a transplant during their lifetime.

“If we brought them together they would more than fill The Hawthorns Stadium three and a half times.”

Fans attending the game will be able to read more about the campaign in the match day programme and see our adverts on the stadium screens.

We are encouraging them to join the NHS Organ Donor Register by visiting or calling 0300 123 23 23 and to tell their families their decision.

Fans can also join the conversation online by using the campaign hash tag #organdonor and can follow us on Twitter @NHSOrganDonor

- NHS Blood and Transplant (NHSBT) is a joint England and Wales Special Health Authority. Its remit includes the provision of a reliable, efficient supply of blood and associated services to the NHS in England and North Wales. It is also the organ donor organisation for the UK and is responsible for matching and allocating donated organs.

- The NHS Organ Donor Register records the details of people who have registered their wishes to donate organs and/or tissue after their death for transplantation. This information is used by authorised medical staff to establish whether a person wanted to donate. 

- It’s simple to join the ODR by going to or ringing 0300 123 23 23  

- Anyone can register on the ODR. Age isn’t a barrier to being an organ or tissue donor and neither are most medical conditions. People in their 70’s and 80’s have become donors and saved many lives. 

- One donor can save or transform up to nine lives and many more can be helped through the donation of tissues. 

- Three people a day across the UK die before they get the organ they need – that’s over 1,000 people.

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