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ACE Academy to represent Albion in Premier League Enterprise Finals

12 February 2015

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ACE Academy have been chosen to represent Albion in the Premier League Enterprise Finals, after beating off competition from six other schools in the Preliminary Finals.

The event which was hosted by The Albion Foundation at The Hawthorns on Wednesday, February 4, saw representative teams from schools including ACE Academy, Bristnall Hall Academy, Peter Jones Enterprise Academy, Sandwell Academy, St Michael’s CE High School, Shireland Collegiate Academy and an Albion Foundation Kicks team, tasked with finding out more about different aspects of West Bromwich Albion Football Club, including marketing, finance and customer service.

The Barclays Premier League Chief Executive, Richard Scudamore, set this year’s challenge, which was for the teams to imagine that they worked in a clubs’ Sales and Marketing Department and had to increase the number of families attending home matches.

Albion’s Sales and Marking Director, Adrian Wright, kicked off the proceedings with a rousing speech designed to motivate the groups, before they were asked to deliver presentations to a panel of five judges from Midlands Heart, The Albion Foundation and Ice Blue Design & Marketing.

The judges initially struggled to pick a winner taking over 30 minutes to reach a decision. A final vote decided the winner as ACE Academy were rewarded for their in-depth research and evidence, their knowledge of the local area and their impressive understanding of issues facing the club.

Speaking after the event, James Long, The Albion Foundation’s Enterprise Co-ordinator said: “The challenge was a great success, with over 500 participants taking part.

“The standard of the presentations were incredible and all of the schools and colleges taking part should be very proud.”

For more information about the Premier League Enterprise Programme, please contact

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