Albion agree partnership deal
IRISH app developer Sportego has become the first Official Fantasy Partner of West Bromwich Albion in an initial one-year partnership.
It will launch the WBA Fantasy 5 app on Wednesday, August 26.
Through its FanFeud.co.uk product, Sportego is the first app developer globally to offer cash-based fantasy football on individual Premier League games, available on iPhone and Android devices.
Baggies supporters will receive a tailor made version of the app, WBA Fantasy 5, which will be available on IOS and Android devices for the 2015/16 season offering a unique fantasy football game based around the team’s Barclay’s Premier League fixtures.
Fans will be able to play as part of the wider club community in real-time for the chance to win match tickets, as well as being able to compete against friends. This game is the first of a hat-trick of features, along with a predictor game and interactive quiz, which is all fully integrated with social media.
Spearheading the fantasy games secter, Sportego is expanding the widely consumer engaging application market into other sporting arenas. In addition to the Baggies’, the brand also has clients including Munster GAA, Leinster GAA and the SSE Airtricity League of Ireland.
Trevor Keane, the Founder and Chief Executive Officer of Sportego, said: “We are delighted to be working with an innovative club such as West Bromwich Albion. The Club have already shown they are very forwarding by looking through other initiatives and we are delighted they recognise the opportunity to strengthen their relationship with their fans as well as helping to entice more into their fold.
“We’re excited to help them continue to raise their club’s awareness, both in and out of the Stadium through interactive offerings, helping to drive fantasy gaming in the Premier League overall.”
George Harborne, Head of Partnerships at West Bromwich Albion added: “Securing Sportego as our first Official Fantasy Partner is a real coup in what is becoming an increasingly active and competitive market. Trevor and his team immediately understood the objectives of the Club and us theirs, for a partnership which we are both very much looking forward to delivering and developing. We hope the fans enjoy the WBA Fantasy 5 offering.”
WBA Fantasy 5 will be available for download on both IOS and Android devices. The scheduled launch date is Wednesday August 26.