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Albion join forces with EA SPORTS

21 August 2015

EA SPORTS to feature in new Fan Zone

EA SPORTS™ has become the Official Fan Engagement partner of the Baggies for the forthcoming season, in an agreement which will see the Club and brand collaborate on various social media campaigns to promote the latest instalment of the hugely popular FIFA franchise, FIFA 16. 

There will be competitions throughout the season and the chance for fans to win exciting prizes, including copies of the game. In addition, the famous EA SPORTS Dugout will be arriving at the new Fan Zone on selected fixtures throughout the season.

Dan Holman, Head of Product Marketing at EA SPORTS said: “We’re delighted to be working with West Bromwich Albion as their official Fan Engagement Partner and we look forward to creating memorable experiences this season through FIFA 16 and the club’s digital channels.” 

From West Bromwich Albion, Head of Partnerships, George Harborne added: “To collaborate with EA SPORTS on the promotion of their FIFA 16 title is a real pleasure for us and we are very much looking forward to bringing our superb fans and the brand closer together on the back of some great activity toward the end of last season.”

FIFA 16 will be available on Thursday 24th September 2015 in the UK on Origin™ on PC, Xbox One, the all-in-one games and entertainment system from Microsoft, Xbox 360® games and entertainment system from Microsoft, PlayStation®4 and PlayStation®3 computer entertainment systems. 

Click here to pre-order your copy of FIFA 16.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®. 

For more information about EA SPORTS FIFA 16 visit or join the EA SPORTS community at Follow us on Twitter @easportsfifa and use the hashtag #FIFA16.  

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