Full details for the 2015/16 campaign*
ALBION will end a three-year price freeze and return season-ticket prices to 2012 levels for the next campaign.
The decision, which will add £1 a week to the cost of adult season tickets, has been taken with “great reluctance” but forced by the “competitive realities” of a Barclays Premier League challenge.
Junior (U17) prices remain frozen and the club have responded to supporter requests, channelled through the newly-formed Albion Assembly, to re-introduce concessionary prices in areas of the West Stand.
Adult season-ticket prices will rise by £50, seniors £40 and students and Under 21s, £30. This follows a three-year price freeze which began with reductions by the same margins.
“We have fought hard since 2012 to recognise the economic challenges our supporters face and freeze prices accordingly,” said CEO Mark Jenkins.
“As the last national survey a year ago confirmed, only six clubs in the top two divisions could boast a lower average price than ours - and even with these rises I expect the cost of football at The Hawthorns to remain one of the cheapest in the Premier League.
“So this is a decision taken with great reluctance. However, we have to acknowledge the competitive realities of staying in the Premier League.
“Of all the Premier League clubs, we commit the highest percentage (75.5 per cent) of our revenue to salaries, the bulk of which is to fund a squad to challenge at the top level. That comes from one of the smallest turnovers in the top flight.
“We recognise we have had a couple of difficult seasons during which we have not made the progress we wanted. But we are absolutely determined to improve and progress under Tony Pulis.
“At the highest end of our price rise, we are asking our fans to pay an extra £1 a week. We are all determined to make the cost of watching the most popular league in world football the best possible value for money.”
Albion will again be offering three methods of payment. Fans choosing online will pay £10 less than office purchases; as usual, there is also the opportunity to spread the payment over 10 monthly instalments.
The adult prices at the Birmingham Road and Smethwick Ends will now be £399 (up from £349) online, £409 (£359) at office price and £438.90 (£383.90) by direct debit.
For the East Stand Upper and West Stand the range is £499 (£449), £509 (£459) and £548.90 (£493.90).
And for the East Stand Lower, prices will be £449 (£399), £459 (£409) and £493.90 (£438.90).*
There is a £40 rise on a senior ticket price and £30 for students and Under 21s.
Notification of match day prices will be announced in the near future.
On the return of concessions in the West Stand Blocks C1 and C2, D3 and D4 and the Smethwick Corner, Jenkins said: “I know this has been a contentious issue for some supporters.
“The case has been pressed throughout the formation and early meetings of The Albion Assembly and we felt this was the right time to respond where possible.”
*All prices are dependent on Albion retaining Barclays Premier League status.
**For a full guide to Albion’s season ticket prices for the 2015-16 season, click here