Equality & Diversity

14th April

Equality & Diversity sit at the core of West Bromwich Albion's values. We are a Club that is open to all and we work hard with our supporters to ensure we lead the football industry through Equality & Diversity.

The Club have formed an Equality & Diversity working group with a number of supporters. Find out more about the group's members.

Heidi Lockyer has over 15 years experience working in Sports Development, 10 of which were across a variety of positions at The Birmingham County Football Association.

Heidi has led the BCFA to achieve awards for their work tackling inequality, creating strategy and successfully managing teams to deliver.Heidi has a passion for change and uses engagement within the community to ensure that everyone has a voice. 

On her appointment to EAG Heidi said “I have worked with the Albion for years, specifically with the Foundation, and have witnessed first hand the efforts and successes they have already put in place. 

“My role now is to help stretch WBA even further, widening their reach and igniting the WBA torch in the fans of tomorrow.” 

Shin Aujla has over 20 years experience working as a Senior Leader within the Financial Services industry. He's also held responsibility for the implementation on a number of Equality and Inclusion programmes and initiatives within various organisations and the local community.

He shares a strong passion for grassroots football development, engagement and participation at all levels and currently serves as Chairman of Albion’s supporter group, Apna Albion, who work very closely with The Albion Foundation, The Football Supporters Federation, Fans for Diversity and Kick It Out, on a voluntary basis.

 Shin, who hails from West Bromwich and a lifelong supporter and season ticket holder says: ”I commend WBA for committing to a proactive strategy on equality. 

“Having witnessed, experienced and tackled discrimination over a number of years in various forms within the workplace, on the terraces and beyond, I'm looking forward to the opportunity of making a positive contribution as an advisor to my home town club to ensure that Albion continues to lead the way in breaking down barriers, promoting equality and inclusion in all aspects of the clubs activities”

Neil Basterfield has a career spanning 30 years in Human Resources. Currently HR Director at a major global IT Services Company, he has an extensive background in setting strategy and policy direction as well as communication and implementation of Company wide Diversity and Inclusion Programmes in a number of organisations as well as Board level advisor and advocate for the Company’s equality agenda.

Neil currently serves as Secretary for the WBA LGBT+ Fan Group, Proud Baggies. On his appointment to the EAG, Neil says: "I am delighted to be working directly with WBA on their equality and inclusion agenda. I am and always have been passionate about diversity and am hoping I can bring my experience to help the club tackle discrimination and promote equality across all aspects of the club.”

Originally from Halesowen and a lifelong Albion supporter, Neil now lives in Berkshire with his partner Jason and their two adopted children.

Bruno Daniel has a public service related background having served 24 years in the Royal Navy, starting from 1976 as an engineer and then as a Chief Petty Officer Physical Training Instructor. He then worked for Devon Fire and Rescue Service for 5 years as their Fairness at Work Advisor. In 2005 he went to work for a charitable organisation, Business in the Community before joining Wolverhampton City PCT in 2007 as Head of Equality and Diversity and in 2013 he was appointed as the Senior Equality Diversity Lead for a leading Mental Health Trust in Birmingham.  Bruno was recently appointed as a Senior Officer with the Royal College of Nursing in the West Midlands Region and is the regional lead for Equality and Inclusion.

On his appointment to the role in the advisory group Bruno said “I highly commend WBA on this move to demonstrate their commitment to this agenda and the fight against inequality and with almost 20 years of experience I look forward to making a difference. The willingness to engage with external stakeholders as critical friends strengthen their resolve in this area of work and hopefully deliver many new partnerships and engagements with marginalised groups”. 

Karen Pay is a board member of one of the UK’s largest law firms responsible for Human Resources. She has more than 20 years experience within HR, working in a number of industries internationally and has held responsibility for diversity and inclusion programmes for a number of FTSE organisations. She is a member of the Chartered Institute of Personnel and Development and has a masters degree in International Human Resource Management.

Having spent many years working in the local community in and around the West Bromwich area, as well as being married to a life-long WBA supporter, she is committed to supporting the club on its journey. Karen says ‘I am very excited to be given the opportunity to work with West Bromwich Albion to achieve its equality and inclusion goals’

Karen has lived in the Midlands all her life and now lives in Coventry with her husband Mat.