Xu Ke

16th April

Chief Executive

Xu Ke, who takes the English name Ken, is a long-standing business associate of the Club’s controlling shareholder Guochuan Lai and is an Executive Director on the Hawthorns board. 

He was brought in as a special advisor at boardroom level following the change of ownership in August 2016.

Born in Shanghai, he was educated at the University College of London and in post-graduate studies in Hong Kong.

Married with a young daughter, Ken lives in Birmingham and was formally appointed to the Board in October, 2018 at the age of 30.