Guochuan Lai, Controlling Shareholder
Guangzhou-based Chinese entrepreneur Guochuan Lai agreed his takeover of the Club with former chairman-owner Jeremy Peace in August 2016.
Lai built his career assisting with the development of Palm Eco-Town Development Company Limited from a plant nursery business into China's largest landscape design and construction company with operations throughout China and in other countries.
Palm, with whom Lai retains strong links, were announced as the Club's new principal sponsors in May 2017.
Lai is the majority shareholder of the Yunyi Investment group established for the purposes of the takeover.
A lifelong football fan and long-term investor, Lai was drawn to the Baggies by the club's rich history, community focus and dedicated fan base and has plans to build the Club's presence in China in his homeland to the benefit of both Albion and his commercial interests there.