ALBION are laying on up to 40 FREE supporters' coaches for the club's trip to Reading on Saturday, March 27 (ko 3pm).

The Baggies are providing the free travel for around 2,000 fans to the Madejski Stadium as a thank you for their loyal support this season.

The club have made a similar gesture over the last seven seasons for league visits to Hull, Barnsley, Norwich, Wigan, Middlesbrough, Charlton, Sunderland and West Ham - winning all-but three of these eight encounters.

Albion chief executive Mark Jenkins said: "The supporters have once again been brilliant on our away trips this season.

"The backing they have given the team is appreciated by everyone at the club.

"As a thank you to the travelling fans, who go everywhere in big numbers, we are laying on free coaches to a game for the seventh successive season."

Albion have been allocated an initial 2,000 match tickets for the clash with the Royals, which for season ticket holders and members are priced £22.50, £16.50 seniors and seven to 21 year olds, and £11.50 juniors.

Prices increase by £2 for non-season ticket holders and non members.

Supporters are being urged to act fast to book their coach seats to avoid disappointment.

Coach seats can be booked at the East Stand box office, online and over the phone and will be available on a first-come, first-served basis - but only once a match ticket for the Reading game has been purchased.

Match tickets are now on sale to away season ticket holders via internet, phone and in person.

They will go on sale to home season ticket holders via the internet on Wednesday, March 10, to home season ticket holders via phone or in person on Saturday, March 13, to members on Thursday, March 22 and on general sale, subject to availability, on Monday, March 22.