SEASON ticket holders and members are being urged to log on and check out their Albion Online Ticketing accounts as the season builds towards an exciting climax.

Season ticket holders and members have been accruing loyalty points with each match ticket purchased this season and it is important they are aware of how many they have collected.

Supporters with the most loyalty points will get priority on tickets for all of Albion's forthcoming games, as Roberto Di Matteo's men bid for success on two fronts.

The club have 16 league games left in which to hopefully book either an automatic-promotion or play-off place while victory over Reading in Wednesday week's FA Cup replay will earn Albion a quarter-final berth.

With tickets for all of the Baggies' remaining games sure to be in demand, season ticket holders and members are advised to learn how to use Albion Online Ticketing - before the rush starts.

Chief executive Mark Jenkins said: "We hopefully have plenty of big games ahead of us and the first place supporters will be able to buy tickets for these matches is Albion Online Ticketing.

"We would urge all season ticket holders and members to visit Albion Online Ticketing as soon as possible to make sure they know how to buy online and also confirm how many loyalty points they have accrued.

"It really is important they do this before the demand for tickets increases, because if they leave it too late and hit problems, they could end up missing out."