FOLLOWING on from our success in winning the best value matchday programme in the country for the ninth season running in the annual 'Programme Monthly' awards, isn't it time you took a fresh look at 'ALBION'?

Why not start with tomorrow's edition for the visit of Preston, where your 100-page issue includes a feature interview with Gabriel Tamas and the start of a new series looking at Albion players who have figured in the World Cup finals.

There's a full rundown on the opposition, including special features on past meetings between the clubs and on Preston hero Sir Tom Finney.

Read what Roberto Di Matteo has to say ahead of the coming game, Scott Carson's views on doing somersaults at Swansea and catch up with Albion hero Tony Brown's regular column.

Add to that the usual mix of features, match reports and a host of incredible Albion photography, past and present, and you've got the best way to spend £3 in the country.

But don't take our word for it. Here's what our readers say about 'ALBION'.

"If only the team could win as many trophies. Modern day supporters would be in seventh heaven!"

"Match reports are superbly written."

"The amount of content is pretty amazing. It certainly beats the BBC World News TV channel by a country mile!"

"The contents are fascinating, and easily surpass any other I've seen in terms of quality - so much originality, avoiding the usual recycled banalities. Long may you continue!"

"Just started to read last night's programme during my lunch break - it's too damn big to read at the game! The ten-page tribute to the late, great Laurie Cunningham brought tears to my eyes. I've never seen a more skilful, talented player than Laurie and never read a better tribute to him or any other footballer."