ALBION are joining forces with all 72 Football League Clubs in a united week of action to raise awareness and vital funds for Help for Heroes - The Football League's Official Charity Partner for the 2009/10 season.
Football for Heroes week is taking place from March 6-14 allowing the whole of The Football League to show its support for the efforts of our Armed Forces.
The Baggies are holding their 'Football for Heroes' game against Blackpool on Saturday (ko 3pm).
Captain Scott Carson said: "The Football League could not have picked a more worthwhile cause for its official charity.
"There's always a lot of talk about footballers being heroes and role models.
"But the real heroes are those who go off to serve their country in the military and who have to deal with the consequences.
"It's a very humbling experience to think we can do something, however small, to promote their cause so all the players will be delighted to play their part on Saturday.
"The charity does a lot of great work to rehabilitate members of the British Armed Forces injured in the line of duty.
"It's easy to forget that the troops that do get hurt while fighting for the country have to get on with their lives once they return home, and any support that any of us can give them is extremely important."
To help promote the week of action, Albion trio Carson, vice-captain Jonas Olsson and midfielder Chris Brunt posed for a Football for Heroes photoshoot.
Both teams will emerge from the players' tunnel before kick-off on Saturday behind a Help for Heroes banner.
Albion have invited uniformed soldiers from the West Bromwich regiment to attend tomorrow's game as VIP guests and they will form a guard of honour as the players emerge from the tunnel.
The captains will then line-up for a photo with the match officials and the Help for Heroes banner.
Baggies head coach Roberto Di Matteo and Blackpool boss Ian Holloway will wear Help for Heroes wristbands during the game.
Albion's players have signed two Football League Help for Heroes balls, which will be auctioned off for the charity at a later date.
Lord Mawhinney, Chairman of The Football League, said: "The contribution being made by our armed forces around the world is both outstanding and humbling.
"As a nation, we seldom thank them enough for the sacrifices they make.
"The Football for Heroes week will provide an excellent opportunity for supporters to show their appreciation for the work they do."
