ROBERTO Di Matteo insists he is not interested in winning any 'beauty contests' in his bid to clinch the Championship title.

The new head coach today laid down his Albion vision as he was officially unveiled to the media at the club's training ground.

He firmly believes his new charges have the talent to bounce straight back to the Barclays Premier League - but intends to instil his own brand of 'fighting spirit' in them.

"I've spent many, many years in the industry and last year it was very interesting to see how I could man-manage players and see if I could get the best out of them," said the ex-MK Dons manager.

"It's all about winning games at the end of the day and I think we'll be capable of doing that.

"I always had that fire in my belly to be a footballer and I'm glad I'm following this route.

"I don't want to win any beauty prizes.

"But my philosophy is to get to my target in a certain way.

"Obviously that reflects in the stats that MK Dons were the second-best scoring team in England.

"We also had the second-best defence in our league and it's important to have that kind of balance.

"If the squad here remains the same then we should be one of the favourites.

"There will be expectation but that is part of the job and you have to manage it.

"The pressure is always there as a manager because, at the end of the day, it's about winning football matches.

"I always tell my players what kind of team spirit and philosophy I would like from them.

"If somebody tries to kill us we get up, if they do kill us we still get up and they have to bury us, and even when they bury us we'll still try to get out of the graveyard.

"That's fighting spirit and hopefully I can transfer that to the players at The Hawthorns.

"The Championship is a tough league and you need to be physical sometimes and know how to deal with it.

"I don't want to win the beauty prize. I want to win the Championship."

The former Lazio and Chelsea star rates manager Arrigo Sacchi, who he played under as Italy boss, as his mentor in the game.

And, while taking inspiration from him, Di Matteo is no stranger to the continental-style structure now in place at The Hawthorns, which will see him working with Sporting and Technical Director Dan Ashworth.

"The greatest manager I had in my football career was Arrigo Sacchi and Ruud Gullit was very good as well," the 39-year-old chief added.

"I'll bring ideas and methods and I'll be judged by results.

"We'll see at the end of the season where we stand.

"There are a lot of foreign players here and Albion have a very good scouting system across Europe and the world.

"I'm very much looking forward to working with Dan.

"I hope he's going to support us as much as he can.

"It's a structure I'm used to - it's not new to me."

As far as Di Matteo is concerned, every player in his ranks has been given a clean slate.

And they will be looking to impress him before he reviews the situation next month.

"I'll always try to work with whoever is here and wants to be here," he said.

"In around four to five weeks we'll have a review.

"I saw West Brom play last season so I have an idea of where we may need reinforcements.

"But we need to get one or two out to bring one or two in.

"It's a great club and a club you should be proud to be at.

"I understand maybe some players will have some offers because they are good players.

"But we are in the position where we don't have to sell and do not want to sell our core players.

"So, we are in a fortunate position."