JAY Simpson is hoping to repay the faith Tony Mowbray has shown by snapping him up on loan from Arsenal until the end of the season.

The 20-year-old striker yesterday put pen to paper on his Hawthorns deal and could make his debut against Peterborough in Saturday's FA Cup third-round clash (ko 3pm).

He also revealed the Baggies beat off competition from a number of other clubs for his signature.

"West Brom play good football, similar to the football I play at my club," said Simpson.

"This is Premier League experience for me and West Brom need the help.

"The gaffer has brought me in for a reason and I hope to repay his faith.

"This move benefits both clubs and me.

"I'm confident at the moment and I'm here to achieve things.

"There were other teams involved but I believe this is the best choice for me."

The powerful forward rose to prominence last month when he crowned his only Gunners start with a deadly double to steer Arsene Wenger's youthful side to a memorable 3-0 Carling Cup win over Wigan on live TV.

And he is hoping for more cup joy against Posh in Saturday's Hawthorns encounter.

"The FA Cup is a great competition," added Simpson.

"I played in it last year.

"Hopefully, we'll go on a run.

"I'm looking forward to playing my first game for West Brom."

But the main reason the Enfield-born hitman has moved to the Black Country club is to develop as a top-flight player.

He admits he faces stiff competition from in-form trio Roman Bednar, Luke Moore and Craig Beattie, who have fired four goals between them in the last three games.

But Simpson firmly believes he can help the bottom-placed Baggies climb the table.

"Competition is always good," he said.

"It improves you as a player and makes you stronger as a person.

"I hope to come in and challenge them.

"The table is really tight and it's a good time to come in because the players will be on a high after beating Tottenham.

"I'm sure we'll be able to climb the table." 

You can keep up to date with all the latest Baggies news when you are not by your PC by visiting our Albion Mobile site (click here).