ALBION have today announced a reduction in match ticket prices across all age categories for the 2012/13 season.
Adult prices have been cut by five per cent over the season and there are significant reductions for juniors and young adults.
The club have also halved the number of match categories from four to two to make their Barclays Premier League fixtures more affordable.
Admission prices for 11 of the club's 19 home league matches will be only £25 for adults and £10 for under-17s.
The decrease in match prices comes on the back of the club announcing big reductions on season tickets three months ago.
Chief executive Mark Jenkins said: "The most cost effective way to watch the team is buying a season ticket, but we've made our match prices as accessible as possible for supporters who are unable to commit to attending every game.
"Not only have we reduced match prices, we've also expanded the younger age brackets to hopefully attract more young fans and families to our home matches."
Adult supporters who buy a season ticket can make a saving of up to 41 per cent on match prices.
For example, an adult season ticket in the Birmingham Road End costs £349 - a saving of £238 on match prices and offering the equivalent of approximately eight FREE games.
Season tickets are on general sale and supporters can book their seat either online (click here), in person at the East Stand box office or by phone (0871 271 9780). For all your season ticket requirements, click here.
The below match prices apply to all stands, apart from the West Stand, where no concessionary match tickets are available.
MATCH TICKET PRICES 2012/13
Matches: Liverpool, Manchester City, Chelsea, Villa, Tottenham, Arsenal, Newcastle, Manchester United
Prices: Adults £39, seniors £29, under-21s/students £25, under-17s £15
Matches: Everton, Reading, QPR, Southampton, Stoke, West Ham, Norwich, Fulham, Sunderland, Swansea, Wigan
Prices: Prices: Adults £25, seniors £20, under-21s/students £15, under-17s £10