ALBION Chairman Jeremy Peace today accepted and took on the ALS Ice Bucket Challenge for charity.
Peace was nominated by Baggies supporter Spencer George and midfielder James Morrison via social media and duly rose to the challenge.
In doing so, he made a donation to what is an extremely worthy cause – raising awareness and funds for the ongoing research into motor neurone disease.
If you wish to donate please visit www.mndassociation.org
or text ICED55 followed by your chosen amount (£) to 70070.
Subsequently, the Chairman was given the opportunity to nominate three people of his own…
Find out who he chose by watching the video below.