WELCOME back to a new season and a new version of the award-winning Albion News, available all around The Hawthorns for our game against Sunderland tomorrow (ko 3pm).
Inside you will find a must read piece from Chairman Jeremy Peace on the past, present and future of Albion.
Alan Irvine delivers his first programme notes as Head Coach at The Hawthorns, and we also have an in depth interview with the man himself, looking into his background and his footballing philosophies.
Tony Brown goes all Michael Parkinson on us and starts a season long series of interviews with the people that played a huge part in his Albion career, starting with his first Albion youth coach, Frank Hodgetts.
With the nation reflecting on the events of the Great War, we begin a season long look back at the season of 1914/15, the year when football carried on, cheek by jowl with warfare.
How do you get from Alan Irvine to Vic Buckingham? Six degrees of separation reveals all, while we visit an alternative universe to see what would have happened if Youssouf Mulumbu had not headed a Steve Fletcher header off the line.
There is plenty more on show too, including our all-new look. What is it all about? Well...
You put your heart and soul into the Albion, so we are putting art and sole into the Albion news, the glorious marriage of creativity and football that makes the heart sing and your feet smell.
Over the course of the season, we will be plundering the galleries, taking inspiration from pop art, surrealism, the Situationists, Bansky and a whole host of others. And if only Richard Sneekes were still here, we could throw in the Dutch masters gag.
Albion News, available all around The Hawthorns for just £3. You know it makes sense.