ALBION have forged a partnership with viagogo which sees Europe's leading online ticket marketplace as the club's official Ticket Exchange Partner.
The new service, launched ahead of the 2012/13 season, and provides season ticket holders with a legal way to resell match tickets they cannot use to like-minded fans.
Through the partnership, loyal supporters that have spent their hard-earned money on a season ticket will have the opportunity to recoup some of the cost back for matches they cannot attend.
Iain Wain, Albion's Head of Partnerships, said: "viagogo have unrivalled experience in providing top football clubs with a safe and secure ticket exchange facility.
"We know that our season ticket holders will welcome the opportunity to recoup some of the cost back for matches they cannot attend."
Through Albion's partnership with viagogo, supporters will have more opportunities to see the team play at The Hawthorns.
Edward Parkinson, from viagogo, said: "The new viagogo ticket exchange facility will provide an invaluable service to season ticket holders and other fans that may not have been able to buy tickets for in-demand matches."
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viagogo have long-standing partnerships with European champions Chelsea, local rivals Villa and Bayern Munich, as well as many other world class sports properties, including Roland Garros and the Barclays ATP World Tour Finals.