Albion today announced the acquisition of a new Official Club Partner, Jack Wolfskin, for the 2013/14 season and beyond.
The German company, which is famed for its mountain apparel and leisure clothing, including footwear, rucksacks, sleeping bags and tents, has become the Baggies’ Outdoor Equipment Partner.
Elke Stein, CMO at Jack Wolfksin, said: “The decision to approach a Midlands-based founder member of the Football League is in keeping with our goals of increasing brand recognition in the UK.
“West Bromwich Albion has a proud history and our partnership with the club will play an important role in promoting the Jack Wolfskin brand in the UK.
“We very much look forward to working with the Baggies.”
Under the partnership, Jack Wolfskin will benefit from significant presence on LED perimeter advertising and further branding at Hawthorns matches.
Iain Wain, Albion’s Head of Partnerships, said: “We are delighted to welcome Jack Wolfskin as an Official Club Partner.
“These are exciting times for West Bromwich Albion as the club prepares for an unprecedented fourth successive season of Premier League football.
“Attracting a partner of the calibre of Jack Wolfskin is a reflection of our progress both on and off the pitch.”