ALBION are freezing season ticket prices across the board for 2013/14 as they prepare for the prospect of a fourth successive season of Barclays Premier League football.
For the second campaign running, adult prices will start at only £349, under-17s at £99, under-21s/students at £199 and seniors at £269 – if bought online. These prices apply to all seats in the two stands behind the goals – the Birmingham Road End and Smethwick End.
The club announced big reductions to season ticket prices last summer, and also revamped their pricing structure, in a bid to make Hawthorns matches more accessible to the next generation of supporters.
This led to Albion recording their highest season ticket sales for four years and the same prices will apply for next season.
The popular flexible payment options which were introduced last summer will also be available for 2013/14.
Season tickets for next term will go on sale to existing season ticket holders and new applicants today at 9am. The frozen prices – almost 20 per cent cheaper than that which the club charged eight years ago – are available until 5pm on June 3, 2013. Supporters who purchase a season ticket online will also pay £10 less than those who apply in person, over the phone or by post.
Once again, the club will not charge a booking fee for season ticket applications (excluding season tickets bought via direct debit).
To help supporters spread their payment, a ten-month direct debit option is available, the cost of which has also been frozen from this season.
A nine-month interest free payment option is also available to anyone who purchases a season ticket with an Albion Mastercard.**
From June 4, 2013, all season ticket prices will be subject to review. Season ticket seats that have not been renewed before this date will, in the first instance, be made available to season ticket holders wishing to relocate, and then new applicants.
Chief executive Mark Jenkins said: “The price of attending football matches is very topical at the moment and we hope the fact we’ve frozen our prices, on the back of making big reductions last summer, will be welcomed by our supporters.
“The team are making good progress on the field, having been placed in the top half of the table for the entire campaign so far, and the supporters have played a big part in our excellent home record.
“We hope the team’s performances, the prospect of a fourth successive season of Barclays Premier League football and a pricing structure which compares favourably with clubs of our size will give season ticket holders a real incentive to renew and also encourage other supporters to become season ticket holders.
“It has been encouraging to see more young supporters and families becoming season ticket holders after we revamped our pricing structure last summer and we hope to see that trend continuing next season.”
Concessionary prices in the West Stand listed above only relate to the renewal of existing concessionary seats.
Season ticket holders should note that their current Stilecards will become redundant this summer as the club will be issuing new Stilecards to all 2013/14 season ticket holders before the new campaign gets underway.
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All current and former season ticket holders, plus members, will receive a season ticket brochure in the post in the next few days.
**% for nine months on 2013/14 Season Tickets priced at £254.99 or over. Apply before 31st August 2013. After the nine month period the interest rate for Standard Purchases applicable to the account is payable on any remaining balance of the Season Ticket purchase.